Like most things in 2020, Halloween will look different this year and State Farm is approaching its advertising in a unique way to meet consumers where they are at.
Taking an all-digital approach to align with the virtual nature of the holiday this year, State Farm is debuting a series of Halloween online video spots, centered around the insight that Halloween is the #1 favorite holiday among Millennials and that even when things gets downright scary, State Farm is there.
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The series of new OLV spots titled, “Costume Party,” range from .30 – .06 seconds in length and take Jake from State Farm through a series of spooky Halloween situations that resolve with Jake bringing a positive spin to the scenario by spotlighting State Farm as a destination for surprisingly great rates and great service via its Roadside Assistance App.
CLIENT
State Farm
One State Farm Plaza
Bloomington, IL 61710
Assistant Vice President Patty Morris
Marketing Director Sue Beigie
Marketing Manager Susi Lucas
Marketing Analyst Nick Aviles
Marketing Analyst Christine Williams
Marketing Analyst Annie Rondone
Marketing Analyst John Ruebush
AGENCY
The Marketing Arm
225 N. Michigan Avenue
Chicago, IL 60601
VP, Group Creative Director Craig Miller
SVP, Creative Director Harris Wilkinson
Art Director Randie Speir
Copywriter Danielle Janota
SVP, Executive Producer Scott Kemper
Producer Matt Poness
Production Business Manager Ellen O’Donnell
EVP, Client Service Amy Erschen
Group Account Director Johnny Fitzsimmons
Account Director Natalya Farsun
PRODUCTION COMPANY
Charlie Uniform Tango
Director Lan Freedman
Executive Producer Hal Dantzler
Producer Marlee Cutbirth
POST PRODUCTION
Charlie Uniform Tango
Editor John Bradley
Audio/Sound Design Jake Kluge
Online/Color Artie Peña
Assistant Editor Katie Allison
