Southwest Airlines is celebrating its 50th Anniversary this year, with June 18 marking 50 years since the carrier’s first commercial flight. To celebrate, Southwest has declared June 18 as Wanna Get Away Day and has registered the day with the National Day Calendar.
In 1996, Southwest coined the phrase “Wanna Get Away” to highlight the Company’s expansion, as well as creating humorous moments relevant to its Customers within its marketing.
As Wanna Get Away has become an iconic and recognized expression for the brand, Southwest took it a step further to celebrate its 50th Anniversary by announcing this new annual day. Beginning today, Customers have the chance to engage with Southwest throughout the month of June, with its biggest surprises occurring on its anniversary and newly-branded day.
No one knows how to throw a party like Southwest Airlines. Southwest Employees will celebrate this milestone, and Customers will be able to participate in the fun. In celebration of Southwest’s 50thAnniversary, the carrier is giving Customers the chance to win a total of 50 million Rapid Rewards® bonus points from June 1, 2021, through June 18, 2021.* Customers will have daily opportunities to win Rapid Rewards bonus points, with Southwest gift cards, and Companion Passes also up for grabs on June 18. Visit Southwest50.com/WannaGetAway to view full terms and conditions and to enter for a chance to win.
“It’s our 50th Anniversary and we are ready to celebrate and thank our Customers,” said Bill Tierney, Southwest Airlines Vice President of Marketing. “In true Southwest Spirit, we are turning our 50thAnniversary into Wanna Get Away Day, allowing Customers the opportunity to celebrate our 50-year history of Heart, low-fares, legendary Hospitality, and flexible policies by giving them opportunities to turn ‘Wanna get away’ into ‘Gonna’ get away.”