After Selection Sunday, the creative team at SCC, the Adage small agency of the year, created this 30-second video just in time to go live on SOLO ’s digital platforms by the time the Round of 64 began playing on March 17.
The strategic approach behind the campaign was to create engagement by playing a game SOLO is infamously known for, but doesn’t typically yell out loud about: Flip Cup.
Also called tip cup, canoe, taps, flippy cup or tippy cup based on your whereabouts in the country. A player must stand a solo cup so part of it hangs over the edge of the table. The player then taps the cup so it flips and lands upside-down on the table.
“We turned this video around immediately after all teams were announced on Selection Sunday,” said Creative Director Kristin Galbraith. “It’s a great example of the team being agile and creative in a way that closely ties the client and their products to something the entire United States is paying close attention to.”
Sixty-eight team-colored Party Cups called the shots to determine which teams were sent home and which teams continued dancing.
Will Arizona win it all as predicted by SOLO’s flips?
SOLO MADNESS’ CREDITS
Client: SOLO® Cup
Brian Pufhal – Director/Editor Kristin Galbraith – Creative Director
Banistre Lienhart – Jr. Art DirectorJohn Gallagher – Jr. CopywriterRebecca Arnal – Executive Account Director
Daniela Echiveste – Account Executive
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