A sole Cannes Lion for Chicago

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The Lions roar; but not for Chicago. Out of the 81 Lions presented at the International Advertising Festival in Cannes, only DDB made Chicago proud.

DDB brought home a Bronze lion for its Bud “Wedding” campaign.

The Grand Prix went to Ikea’s “Lamp” spot, directed by MJZ’s Spike Jonze for Miami agency Crispin Porter & Bogusky. The other contenders were London’s heavily favored Honda “Cog” spot and “Ear Tennis,” an X-box commercial from Bartle Bogle Hegarty, London.

All told, the U.S. scored 26 trophies, including six Golds. Wieden + Kennedy was the big winner with six Lions, mostly for Nike. The U.S., however, did score 10 out of 39 Cyber Lions, though none went to Chicago agencies. Fallon Worldwide and BMW Films won the new Titanium Lion for work “that causes the industry to stop in its tracks and reconsider the way forward.”

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