SOCIALDEVIANT hires strategic planner Lisa Szkatulski

On the heels of hiring Hart Rusen as its Chief Creative Officer earlier this year, SOCIALDEVIANT is bringing on board ad industry veteran Lisa Szkatulski as Senior Strategic Planner, effective immediately.

“Since our founding nearly eight years ago, we have built a ‘maker’ culture. We are committed to creating brand-right and consumer-relevant content– in short, making brand stories that matter,” said Marc Landsberg, SOCIALDEVIANT founder and CEO. “Lisa has that same passion, and as our senior strategic planner she will focus on identifying compelling insights and narrative containers that will fuel our approach to collaborative creativity.”

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Over the past 15 years, Szkatulski has provided strategic planning support to several of the world’s leading marketers, including SC Johnson, Kenmore, Barilla, Sprint and Kellogg, working at such agencies as Leo Burnett, Havas, Y&R and Ogilvy. Szkatulski was most recently the Associate Director of Strategy at Vibes, the Chicago-based mobile marketing leader, where she worked with such marketers as Chipotle, Home Depot, The Children’s Place, Discover Card, Ulta, Petsmart and more.

“I remember back when SOCIALDEVIANT first launched. Marc’s aspiration to be ‘the world’s kindest company’ really made an impression on me. That, and the agency’s relentless pursuit of creativity, made the decision to join the team a no-brainer. I’m really stoked to be part of such a nimble, progressive agency where there’s something new to explore every day,” said Szkatulski.

Founded in Chicago in 2012, SOCIALDEVIANT is a modern agency for modern brands, delivering high-impact, collaborative creativity while taking time and cost out of the system. The agency works with such clients as the Disney Channel, Lagunitas, and Forge Global. In mid-2019, the agency opened All Oars, an in-house “content-studio-maker-lab-think-shark-tank” that takes thoughts and turns them into wildly creative things. In 2018, agency revenue shot up more than 60 percent and is on pace for further growth in 2019 given its continued new business success.

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