Independent creative agency BarkleyOKRP has been named the agency of record for Signature Aviation, one of the world’s leading global aviation companies.
Following a competitive review, the agency will handle brand strategy and integrated creative development for Signature Aviation, which offers premium services to business and private aviation customers across the U.S. and internationally.
With over 200 locations in 27 countries, including 38 of the top 50 busiest airports in the U.S., Signature Aviation provides a hospitality-driven experience at its private aviation terminals. The company is also a leader in sustainability, being the first private aviation provider dedicated to carbon-neutral operations and advancing the use of sustainable aviation fuel (SAF).
BarkleyOKRP’s Chief Growth Officer, Jason Parks, expressed enthusiasm about the partnership, noting their plans to develop a connected brand strategy for Signature Aviation. “We admire Signature Aviation’s commitment to providing exceptional services and hospitality to its guests and leading its field in innovation and sustainability practices.”
Parks adds, “We’re partnering at an ideal time as the company is well positioned and ready to build upon its core strengths and further develop a connected brand through all brand actions and activations, inside and outside the organization. This unifying mission, which we call a brand’s Red Thread, will be at the center of everything we do for Signature Aviation, and we’re looking forward to all that we will accomplish together.”
“As we searched for a strategic partner for our brand, we wanted an innovative team that shared our culture of hospitality and sustainability while also advancing our spirit of creativity”, said Derek DeCross, Chief Commercial Officer at Signature Aviation. “BarkleyOKRP has quickly established itself as a model partner by establishing and then leveraging a thorough understanding of our business and strategic vision to help us propel our brand to new heights. Together, we’re amplifying the key components of Signature’s culture and commitment to an exceptional guest experience.”
The first campaign under this new partnership is set to launch in Fall 2024.
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