Shapiro+Raj, a top-ten independent strategic research and insights consultancy in North America, today announced that Lisa La Brooy has been promoted to Senior Vice President, leading the company’s Life Sciences Practice.
La Brooy has been designing and executing global strategic research and insights projects for the past fifteen years. She has delivered powerful results across a wide range of industries leveraging social-science and behavioral-economics based methods. Prior to being promoted, she was Vice President of Shapiro+Raj’s New York office.
“Lisa has been a terrific leader in bringing our mission of delivering market-ready insights to life. Using innovative methods inspired by behavioral sciences and empowered by our tech platforms, she has sparked transformative outcomes for our clients. This promotion is a recognition of her leadership and ability to make an impact as Shapiro+Raj continues to grow. Lisa’s background in marketing makes her very valuable in Shapiro+Raj’s integrated model” said Zain Raj, Chairman and CEO of Shapiro+Raj.
In her new role, La Brooy will lead client teams for the firm’s key Pharmaceutical, Health and Wellness clients. She will also be involved in identifying and developing methodological innovations in collaboration with S+R’s Brand Strategy Group while collaborating with other company leaders to grow the firms’ Digital Insights and Intelligence Practice.
“As a marketer at heart, I am excited at the opportunity to continue driving business and marketing success for our clients in a way never before done in the research industry,” said La Brooy. “Shapiro+Raj’s commitment to innovation and evolution keeps us at the forefront of the industry. I look forward to working with the team here and our clients as we create a new model in the new normal.”
Lisa holds an undergraduate and a master’s degree in marketing from the University of Melbourne.