“The goals are
to immerse students
… teach invaluable
working knowledge …
and help produce a
(Chicago — 14 November 2018) Erin Sarofsky and her colleagues at the Chicago-based design-driven production company Sarofsky have just announced the launch of Sarofsky Labs: A Weekend Workshop Series.
The series’ first monthly installment focusing on Designing for Motion is set to occur during the weekend of Feb. 9-10, 2019.
Topics for following months currently include:
Main Title Concept and Pitching
Producing for Motion
File Management and Project Workflow
3D Motion Graphics: Design and Animation
UI/HUD Motion Design
Motion in Branding
According to Erin, this development has arisen from the desire to show the world how the acclaimed studio manages and works with the challenging real-life scenarios it faces on a daily basis.
While the workshops will cover a wide range of creative topics, they will address production and pipeline-related items as well.
The Sarofsky portfolio includes work in branding, design, and entertainment. Highly visible sequences for Shameless, Avengers, Doctor Strange, Captain America, and Full Frontal with Samantha Bee are among the company’s recently completed projects.
SAROFSKY | ENTERTAINMENT MONTAGE 2018
PLANNING FOR THE FUTURE
In sharing the knowledge gained through her extensive past experience, Erin hopes to help attendees successfully prepare for the future.
“The goals are to immerse students inside a working production paradigm, teach invaluable working knowledge on each topic, and help every student produce a portfolio-worthy project,” she explained.
The full slate of offerings is available at www.sarofsky.com/labs.
“Over the past ten years, we have come a very long way, and we know that our staff represents a major force in the entertainment industry in terms of talent and expertise,” added Sarofsky’s Executive Producer Steven Anderson. “These workshops will be guided by our artisans and producers. From start to finish, we will seek out imaginative and thoughtful ways to ensure each student is given the full benefit of our expertise.”
Some workshops require preliminary work and exploration to ensure students are able to enter their class having given their assignments due consideration. To learn more about any of the workshops, please send an email to receive the full class description, schedule, fees and additional information.
All queries can be directed to firstname.lastname@example.org. Book soon for 2019 sessions: Tickets are limited, and they are expected to sell out quickly.
Director, creative director and designer Erin Sarofsky launched Sarofsky in Chicago in 2009 to provide her patent, design-driven production services to leaders in the advertising and entertainment industries worldwide. Today, Sarofsky’s staff artists use animation, visual effects, computer graphics and live-action to collaborate with illustrious clientele from concept to delivery, producing work that is visceral, innovative and diverse. With artistry that heightens audience impact through sublime commercials, brand films, title sequences and much more, Sarofsky’s reputation for breakthrough design, its proven cross-media production expertise, and its fabulous Olson Kundig-designed studio in Chicago’s West Loop are all key components of the attraction. Learn more at http://www.sarofsky.com.
Send your post-production updates to Reel Chicago Editor Dan Patton, email@example.com.