Salient Holdings, the fast-growing integrated marketing and communications agency founded in 2021, is bringing its family of agencies together under a single name: Honeymoon.
The move unites Honeymoon Creative, Candor and Salient Agency under one cohesive brand, reflecting how the teams already work together day to day. The Honeymoon name, previously used by the group’s creative agency, now becomes the banner for the entire organization, signaling a more connected, streamlined experience for clients and partners.
“A honeymoon is universally understood as a place where someone wants to be and wants to stay,” said Honeymoon CEO Tricia Ewald. “It’s simple, it’s inspiring, and it brings everything together for our people, our clients, and our future partners.”
The rebrand comes at a moment of strong momentum for the company. Since its launch, Salient Holdings has posted double-digit revenue growth each year, including nearly 20 percent over the past 12 months. Along the way, its work, culture, and business have earned recognition from Adweek, PRWeek, and PRovoke Media.
That growth has helped attract a roster of clients that includes Sazerac, Post Consumer Products, Moen, Wells Enterprises, GALLO, and Old Second Bank.
For Ewald, the shift is as much about focus as it is about identity.
“Delivering on the promise of keeping our clients on a never-ending honeymoon means staying focused on what matters most,” she said. “Bringing everything under one brand allows us to spend less time managing complexity and more time investing in our clients and our people.”
The transition builds on an already integrated model, with the former Honeymoon Creative, Candor, and Salient teams collaborating closely across disciplines, including creative, PR, marketing, and experience design.
As part of the change, Ally Glavas, previously president of Candor, steps into the role of regional president at Honeymoon.
“We have a unique opportunity to bring national-level expertise to regional clients and a regional perspective to national brands,” Glavas said. “We’ve been operating as one team for a while now, and this gives us a name that truly reflects that.”
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