Rob Gregory, Gretchen Praeger, Carmichael Lynch

Photo: Rob Gregory

Rob Gregory wins American Photographic Awards “Series” category

Congratulations are in order for local photographer, Rob Gregory, who was named a winner in the 2017 American Photographic Awards “Series” Category.


Earlier this year, we covered a series Gregory did for Cancer Kids featuring them as superheroes. Below are a couple of pieces from the series. For the full list of APA winners click here.

Photo: Rob Gregory
Photo: Rob Gregory
Photo: Rob Gregory
Photo: Rob Gregory
Photo: Rob Gregory


Praeger joins Carbon

After spending most of her career at Optimus, serving as EP/Managing Director, Gretchen Praeger has now joined Carbon Chicago as Senior Producer.

Gretchen Praeger

In a statement reported by Adland, the “post-production mainstay” described the opportunities that she believes await her at Carbon. “I knew Carbon was new to the Chicago scene, small but growing, and the possibilities seemed too fun to pass by.”

She added, “I liked Phil Linturn and Kate Soczka straight away, and then the added bonus of a lot of familiar faces at Whitehouse Post. I couldn’t resist the urge to reach out.”

As Senior Producer, Praeger, will call on nearly two decade of industry experience to handle all sorts of project management tasks. She shares, “It’s about managing schedules, budgets, people, personalities – and making sure everything goes smoothly.”

Previously, Praeger worked with a plethora of clients including, Nintendo, McDonald’s, Sears, JCPenney, Allstate, Gatorade, Taco Bell, KFC, Miller Lite and Budweiser along the way.

Source: Adland


Twins trade for Carmichael Lynch

Minnesota – While they try and lock up the second AL Wild Card spot, the Minnesota Twins traded former agency Periscope, after a 13-year relationship, for veteran Carmichael Lynch to become AOR.

Did I get enough baseball puns in there?

According to a story in Agency Spy, Carmichael Lynch will handle creative, brand strategy, media planning and buying for the Twins, with the assignment encompassing TV, radio, experiential, website, digital display and collateral design.

In a published statement, Twins president and CEO David St. Peter said, “The Minnesota Twins are thrilled to be in partnership with Carmichael Lynch as we collectively work to grow our brand and develop deeper connections with our fans and community.”

Carmichael Lynch CEO Marcus Fischer added to the excitement and anticipation, “As our hometown team, helping tell the Twins’ story and rallying their fans means a lot to us as an agency… This is an exciting opportunity to bring a cohesive idea and strategy to life across all disciplines and build on the team’s momentum. We’re looking forward to the work ahead.”

According to the report, the switch is effective immediately and Carmichael Lynch’s first work for the Twins is expected to launch at the start of the 2018 MLB season.

Source: Agency Spy