rEvolution wins big at the Telly Awards, again

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Chicago marketing agency
rEvolution’s ‘micro-sitcom’
for Winnebago scored
a pair of Silver nods
from the 39th annual Telly Awards on May 22.

 
Meet the Maddons, an online sitcom by rEvolution for Winnebago, won Silver Telly Awards in both the business-to-consumer campaigns and the comedy webseries categories earlier this week.

Breezing through everyday snippets of life in a Winnebago — performed by Chicago Cubs manager Joe Maddon and his wife, Jaye — the four spots have generated nearly a million YouTube views since premiering last July.

According to rEvolution Creative Director Brian Quarles, combining the popular couple with the iconic brand helped the agency create work that “stand(s) out from the crowd.”

“Joe and his wife Jaye live and breathe the RV lifestyle,” he adds. “We wanted to showcase their personalities as well as have the Winnebago be a featured character in the spots.”

 

 

Besides creating the concept, rEvolution also served as the production company. While shooting the spots, they were moved by an unavoidable urgency that actually stirred their creative juices.

“Since we filmed during the baseball season and were tight for time, we knew we had to do something quick,” explains Quarles. “That’s how the how ‘micro-sitcom’ idea came about.”

Describing the series as, “a lot of fun to shoot,” he also credits the client for the success.

“Winnebago was great to work with,” he says. “They really wanted to do something different.”

This marks the second consecutive year that rEvolution has won big at the Telly Awards. In 2017, the agency won for General Tire and Turtle Beach.

 
ABOUT REVOLUTION
rEvolution is a unique collective of marketing experts, built to move the needle for brands looking to leverage sports as a means to successfully achieve business goals. Navigating the sports marketing landscape requires experienced insiders, like those at rEvolution, who speak the language and make things happen.

 
CREDITS
Agency/Production Company — rEvolution
    Executive Creative Director — Brian Quarles
    Supervisor, Client Services — David Hood
    Managing Director, Communications — Dan Lobring
    Supervisor, Creative Strategy — Kevin McGraw
    Public Relations Manager — Kevin Loughery
    Executive Producer — Brian Hazelton
    Executive Producer — Chad Reece
    Executive Producer — Sam Jefson
    Director — Peter Wiese
    Producer — Mo Wagdy
    Prod. Supervisor — Tina Moy
    1st Asst. Director — Kevin Marquardt
    Dir. Of Photography — Scott Thiele
    Camera Op — Bill Nielsen
    1st Asst. Camera — Bob Faison
    1st Asst. Camera — B Gary Malouf
    2nd AC/Data Mgr. — Sam Knapp
    Gaffer — Jules Tomko
    Best Boy Electric — Dave Pawela
    Electric — Josh Levy Key
    Grip — Joe Gajewski
    Best Boy Grip — Jon Arturi
    Art Director — Dan Griffin
    Leadman — Goran Milosavljevic
    Prop Master — Scott Coleman
    Set Dresser — Tim Harmston
    Set Dresser — Stephen Manda
    Set Dresser — Christine Sorich
    Scenic Painter — Chuck Grendys
    Sound Mixer — Jimmy Heitz
    Boom Operator — Bob Lucas
    VTR Operator — Jonah Ravine
    Script Supervisor — Kaye Benson
    Wardrobe Stylist — Martha Heppler
    Hair & Make up — Yolanda Moran
    PA Matt McGrath PA — Conan Kwok
    PA — Sabrina Thompson
    PA — Kenneth George
    Craft Service — Angela Kates
    Editor Collin — James Diederich

  Music — RimskyMusic
    Colorist — Craig Leffel
    Re-Recording Mixer — Cory Coken
    Sound Editor — A.J. Olstad

Post Sound Facility — NoiseFloor
    Coordinator — Katie Waters
    Stand in Joe — Phil Madura
    Stand in Jaye — Nicole Frier

Camera — Daufenbach Camera

Casting — Extraordinary Casting

Caterer — Honest Foods

Editorial — rEvolution

Insurance — Mesirow Insurance

Payroll
   Union — New CAPS, LLC Payroll
   Non Union — miniGorilla productions

LLC Union — Signatory Comrade, Inc

Production Supplies
    A to B Rentals Sound
    Sound Waves

Trucking — Chicagoland Truck

VTR — Creative HD

Walkies — A to B Rentals

Talent Agent — Octagon

Post Production Sound — NoiseFloor Ltd.

 
Have a recent achievement to share with Reel Chicago? Please submit to dan@reelchicago.com for work completed in Chicago or colin@reelchicago.com for work completed elsewhere.

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