Chicago marketing agency
rEvolution’s ‘micro-sitcom’
for Winnebago scored
a pair of Silver nods
from the 39th annual Telly Awards on May 22.
Meet the Maddons, an online sitcom by rEvolution for Winnebago, won Silver Telly Awards in both the business-to-consumer campaigns and the comedy webseries categories earlier this week.
Breezing through everyday snippets of life in a Winnebago — performed by Chicago Cubs manager Joe Maddon and his wife, Jaye — the four spots have generated nearly a million YouTube views since premiering last July.
According to rEvolution Creative Director Brian Quarles, combining the popular couple with the iconic brand helped the agency create work that “stand(s) out from the crowd.”
“Joe and his wife Jaye live and breathe the RV lifestyle,” he adds. “We wanted to showcase their personalities as well as have the Winnebago be a featured character in the spots.”
Besides creating the concept, rEvolution also served as the production company. While shooting the spots, they were moved by an unavoidable urgency that actually stirred their creative juices.
“Since we filmed during the baseball season and were tight for time, we knew we had to do something quick,” explains Quarles. “That’s how the how ‘micro-sitcom’ idea came about.”
Describing the series as, “a lot of fun to shoot,” he also credits the client for the success.
“Winnebago was great to work with,” he says. “They really wanted to do something different.”
This marks the second consecutive year that rEvolution has won big at the Telly Awards. In 2017, the agency won for General Tire and Turtle Beach.
ABOUT REVOLUTION
rEvolution is a unique collective of marketing experts, built to move the needle for brands looking to leverage sports as a means to successfully achieve business goals. Navigating the sports marketing landscape requires experienced insiders, like those at rEvolution, who speak the language and make things happen.
CREDITS
Agency/Production Company — rEvolution
Executive Creative Director — Brian Quarles
Supervisor, Client Services — David Hood
Managing Director, Communications — Dan Lobring
Supervisor, Creative Strategy — Kevin McGraw
Public Relations Manager — Kevin Loughery
Executive Producer — Brian Hazelton
Executive Producer — Chad Reece
Executive Producer — Sam Jefson
Director — Peter Wiese
Producer — Mo Wagdy
Prod. Supervisor — Tina Moy
1st Asst. Director — Kevin Marquardt
Dir. Of Photography — Scott Thiele
Camera Op — Bill Nielsen
1st Asst. Camera — Bob Faison
1st Asst. Camera — B Gary Malouf
2nd AC/Data Mgr. — Sam Knapp
Gaffer — Jules Tomko
Best Boy Electric — Dave Pawela
Electric — Josh Levy Key
Grip — Joe Gajewski
Best Boy Grip — Jon Arturi
Art Director — Dan Griffin
Leadman — Goran Milosavljevic
Prop Master — Scott Coleman
Set Dresser — Tim Harmston
Set Dresser — Stephen Manda
Set Dresser — Christine Sorich
Scenic Painter — Chuck Grendys
Sound Mixer — Jimmy Heitz
Boom Operator — Bob Lucas
VTR Operator — Jonah Ravine
Script Supervisor — Kaye Benson
Wardrobe Stylist — Martha Heppler
Hair & Make up — Yolanda Moran
PA Matt McGrath PA — Conan Kwok
PA — Sabrina Thompson
PA — Kenneth George
Craft Service — Angela Kates
Editor Collin — James Diederich
Music — RimskyMusic
Colorist — Craig Leffel
Re-Recording Mixer — Cory Coken
Sound Editor — A.J. Olstad
Post Sound Facility — NoiseFloor
Coordinator — Katie Waters
Stand in Joe — Phil Madura
Stand in Jaye — Nicole Frier
Camera — Daufenbach Camera
Casting — Extraordinary Casting
Caterer — Honest Foods
Editorial — rEvolution
Insurance — Mesirow Insurance
Payroll
Union — New CAPS, LLC Payroll
Non Union — miniGorilla productions
LLC Union — Signatory Comrade, Inc
Production Supplies
A to B Rentals Sound
Sound Waves
Trucking — Chicagoland Truck
VTR — Creative HD
Walkies — A to B Rentals
Talent Agent — Octagon
Post Production Sound — NoiseFloor Ltd.
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