The companies will celebrate
the main event in
“the birthplace
of pride parades”
with a co-branded float
during the 49th annual
Windy City run
AgencyEA, a global award-winning brand experience and digital agency, announced last week a new partnership with Pandora, the popular music streaming and internet radio company.
The two companies will recognize and celebrate their commitment to diversity, inclusion and equality through a co-branded float at the 49th Chicago Pride Parade.
“As organizations with shared values of diversity and inclusivity, we are proud to align with Pandora to support the LGBTQ community and our employees,” said Gabrielle Martinez, agencyEA co-founder and managing partner. “We believe there’s a common thread through the uniting power of music and events, which inspired our partnership. We look forward to playing a joint role in the Chicago Pride Parade.”
Chicago is the birthplace of pride parades, with the first march occurring on June 27, 1970. The event, which serves to honor and celebrate the lesbian, gay, bisexual, transgender, queer and intersex community of Chicago, attracts over one million attendees each year.
“AgencyEA’s creative, design and production expertise, coupled with Pandora’s music streaming and personalized music recommendation internet radio service, enables us to deliver a unique and memorable activation at the Chicago Pride Parade,” said Nathan Savory, Sales Executive and Pandora Pride co-chair at Pandora. “As like-minded companies that support and prioritize diversity in all its forms, we’re proud to collaborate with EA for this special occasion.”
The Pandora/AgencyEA float can be seen in the parade occurring at 12 p.m. this Sunday June 24, with the route beginning in Uptown and ending in North Lincoln Park. A map of the four-mile route can be found here.
