Rafael Kent joins Picture North with explosive music video

Cool camera moves and slick transitions are nice, but in the end it was asthmatic love that united Picture North and Brazilian director Rafael Kent.

Kent, who on Friday released his explosive new music video for Vintage Culture, Fancy Inc. with a feature from The Beach, also doubled up with signing with production company Picture North for US representation.

The music video represents a piece made in true collaborative fashion as both the artist, label, and Kent agreed whole-heartedly on the direction. The premise of asthmatic love on a marvel studio set was born from Kent and his creative partner, Rafael de Miranda, realizing that there were breaths built into the songs beat.

This eventually led them to the idea of asthmatic love. “When you think you are weak and you connect with someone that has that same weakness, you are stronger because of it,” Kent said

This unique and resourceful film, producing a Hollywood atmosphere at a Brazillian studio on a tight budget, encapsulates Rafael’s own spunk and enthusiasm for creativity.

Rafael says he is motivated by taking risks with his artistic work, doing what people say can’t be done, and pushing the limits of original content as a filmmaker. 

Director, Rafael Kent

Picture North is super excited to be working with Rafael and to breathe in some of that same energy he gives off.

“Rafael’s energy is infectious,” said Martin Rodahl, Executive Producer at Picture North. “He also brings a South American sensibility to our company, which adds a whole new visual layer to the palette of Picture North directors. Combined with incredible productivity and the ability to work in multiple countries in multiple languages, Rafael’s future is very bright.”


Production Company: CAVE
Directed by Rafael Kent
Executive Produced by Tânia Assumpção
Written by Rafael de Miranda, Rafael Kent
Cinematography: João Frohlich
Production Designer: Cacá Montagnana 
Costume Designer: Mariana Martinelli
Casting Director: Mei Yi Ho
Make up & Hair: Iris Bittencourt, Patrícia Martinelli
Creative Search: Daniel Tandy
1st AD: Ivan Benigno, Manu Fenerich
2nd AD: Victória Clemente
Storyboard: Renato Machado

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