Selected by PBS because of his reputation as an expert in children’s advertising, director Don Hoeg and the Radar Studios’ team created a promo for the national Jan. 23 launch of PBS’ “The Electric Company.”
Hoeg’s national reputation as an expert in children’s advertising and Radar’s unique integration capabilities ideally positioned Radar for the production.
The series is aimed at combating the literacy crisis of America’s second graders.
To accommodate the series’ production schedule, Hoeg went to New York to film the four-person live action cast against a green screen at a Manhattan studio.
Back in Chicago, the live action was put into a CG adventure world designed by Radar 3D directors Sean Skube and Mark Angres.
Radar’s design team of Gray Brothers and Matt added 2D and motion graphics to complete the look. Greg Somerlot edited; FX compositing by Flame artist John Truckenbrod. Lisa Masseur was executive producer.
Dan Muraskin produced for PBS Creative Services of Arlington, Va.; Matthew Kennedy and Julie Wilson, senior creative director and ACD, respectively.
Radar is located at 401 W. Ontario; phone, 312/266-2900. See the spot at