Off to the races: “Pure Stock” web show partners with RDS, joins Adobe Media Player network

“Pure Stock” producers, Michelle De Long’s Mimi Productions and partner Tim Horstman’s Nexvision, signed an associated partnership deal with Resolution Digital Studios (RDS).

RDS will share in the profits of any “Pure Stock” TV, internet and foreign sales in exchange for the producers’ use of RDS’ Sony XD HD cameras for the rest of the season.

“Pure Stock” bowed last year as a popular video webisode series on the world of amateur 4-cylinder stock car racing.

“In the current season two, we’ve shot three episodes so far with RDS’ cameras and we have four more to go,” says De Long. “We’ll use their cameras again July 20 when we shoot at the Dells Raceway in Wisconsin.” The series wraps in October.

The serendipitous deal resulted from Mimi Productions’ need for HD production in order to make the series more saleable to TV outlets, like the Speed Channel.

“When the Speed Channel saw the show at one of the TV markets, they loved it and told us to shoot in HD and they’d look at it again.” De Long says she and Horstman will pitch Speed Channel and some other cable networks in August.

“Pure Stock” also will be the name of its own network on Adobe Media Player, which launched at NAB last April. “It’s a way for people to be able to download and watch full episodes of shows, legally, like ?CSI.’ It’s being used quite a bit overseas and it’s starting to catch on here,” De Long notes.

“Pure Stock,” which has its own website, was handpicked by Adobe and will be the only stock car racing network on the software platform.

“Only internet content providers who can actually host their own videos can qualify for a network,” she says.

The producers are reediting minisodes from season one for re-release on Adobe Media Player and also for overseas TV sales.

Mimi Productions/Nexvision is located at 329 W. 18th St.; phone, 312/829-0162. See

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