Camping World, the top source for everything RV and camping necessities and the outdoors, on Feb. 24 launches its “Say Hello” with three spots and a web video shot over four days in the scenic mountain ranges of Phoenix, Arizona
The campaign was created by Camping World’s in-house agency at its Lincolnshire headquarters, produced by Quriosity Productions, with director/DP Herman Asph, one of the 12 directors on the company’s roster.
“This campaign is a new direction for the Camping World brand, really integrating product into our spots and showing consumers how the retail products we sell can enhance their RV experience,” says Marcus Lemonis, Camping World chairman/CEO.
Focus of the three spots, “Say Hello to a Whole New World,” “Say Hello to Adventure” and “Say Hello to Excitement,”
is on the memorable moments people have of traveling the outdoors as well as the necessities of camping that Camping World has been providing for nearly 50 years.
The fourth piece is a 1:18 YouTube video.
For Quriosity, EP was Qadress Holmes; senior producer/rep Jenny Lumpkin; CD, Susan Schmidt and line producer Marsie Wallach. Curtis Schmidt edited; Bob Sliga was the colorist; audio engineer, CRC’s Mark Ruff and composer Vince Lawrence, Slang Music.