The question is: Will Global Video’s new “VTR Express” service really fly in Chicago?

Recently I sat down to an interesting lunch with Global Video’s founder and CEO George Marton and then visited his spacious technical facility at 230 E. Ohio St.

I learned what George and his team are doing might help many small and mid-sized producers save time, money and end some technical confusion at the final stages of many projects.

First, here’s a little background about the issues involved in Global Video’s new service, called the “Virtual Tape Room”.

We all know by now that the traditional “media trinity” of production company, post house and distribution company has been mauled by changes in digital technology and in the way that everyone relates to everyone else.

For example, many former post houses are now also production houses and vice versa. By the same token, many large shops also have fragmented into smaller boutiques, with just the bare minimum of essential overhead that they feel is needed to service their bread-and-butter clients.