Perhaps the Chicago Ad Federation, host of the annual Addy Awards, will be inspired to change the name of the Addys to “The Leos,” considering that three Publicis-owned agencies captured a monstrous, record-setting 80% of the awards presented March 11 at the Museum of Broadcast Communications.
Out of 73 Addy awards, 60 collectively went home with the three Publicis agencies, Leo Burnett, Digitas and Lapiz. The trio amassed 12 Gold, 20 Silver and 25 Bronze prizes, plus swept the “Best of Show” categories with eight prizes.
And these achievements were further topped by Leo Burnett winning Agency of the Year, and Burnett client P&G/Always won Best Client of the Year.
Another Publicis division, Arc Worldwide, earned a single award.
Out of the 13 “Best of Show” categories, the three Publicis’ agencies won a total of eight awards. Gyro took home four awards and Energy BBDO landed one.
These two agencies were basically the runner-ups to the Burnett group; Gyro won nine prizes and Energy BBDO attained seven.
Competing companies won a total of 14 awards. Of the Gold, Silver Bronze awards, Energy BBDO won six; Gyro and Cavalry, five each; Trisect, three; Marc USA, Cramer-Krasselt, Burrell, The Distillery Project, Carol H. Williams, JWT and Sonixphere, one each, according to the CAF’s final list of winners.
“It is nice to have an evening where we all take a brief moment to celebrate the work being done by agencies in Chicago,” said Burnett’s US CCO Susan Credle speaking during the Addys evening.
“The stronger this show is the stronger the ad community is, and when great work is being done by every agency in town, I can’t think of a better way to attract and keep talent here in Chicago.”
FYI: Chicago currently boasts 1,450 advertising/marketing agencies; 24,000 people work in advertising, and Chicago is the second largest advertising market in North America with an estimated $20 billion in billings.