Porsche and PUMA have teamed up for “Icons of Fast,” a limited-edition collection of shoes celebrating the 911 Turbo.
Iconic design elements from the 911 Turbo, such as period-specific paint colors, rear wings, light bars, interiors and body lines, were all used as inspiration to create the shoes.
Longtime Porsche creative agency, Cramer-Krasselt developed the collaboration and “The World’s Fastest Sneaker Pre-Release,” that took place yesterday (November 16).
The pre-release lasted just 2.7 seconds—the 0-60 time of the 2021 Porsche 911 Turbo—and sold over 1,400 pairs of shoes. Today, during the regular sale, all 4,000 shoes in the limited-edition run sold out.