“Play Now.TV” urban music show signs 3-year deal for European multi-satellite distribution

A show that began with modest expectations of a slot on a local cable outlet has bloomed into a global multi-media experience that will be the model for future shows.

Play Now.TV is a high-energy, urban entertainment show focusing on pop culture?video games, movies, sports, music, fashion, social activities?in the 18-34 demographic.

The 60-minute show will be broadcast in prime time on Skyline Entertainment on the Eutelsat Satellite system, internet and internet radio to the United Kingdom, Germany, the Netherlands and Sweden, with a reach of 119 million households.

The multi-layered hourlong concept was created by Ed Blair, director/cameraman, Constant Walker, producer, and audio expert Javier Briseno of Elysium Films.