OSCAR-WINNING CINEMATOGRAPHER Guillermo Navarro (“Pan’s Labyrinth”) shot the new integrated campaign Cramer-Krasselt created and launched new product zendough.com, from C-K client TransUnion Interactive.
Navarro developed C-K’s vision of exposing a hidden financial world where storybook creatures are responsible for shifting and changing the numbers that determine credit scores, and ultimately, a person’s worth.
The campaign was directed by Mr. Hide, of The Sweet Shop, the international production company headquartered in New Zealand, with offices in Sydney, London, New York and Los Angeles, represented locally by Tracy Bernard.
Agency credits: Senior copywriter, Brian Bennett; senior AD, David Levy; VP/interactive director, Jamie Anderson; VP/producer, interactive, George Zrust; interactive AD, Leigh Masters; interactive copywriter: John Angelopolous; freelance producer, Tammy Auel.
