Emmy-winning Schafer Condon Carter (SCC) has been named the new agency of record for Ortega, the beloved brand known for its wide range of Mexican food products. From taco shells and seasonings to America’s #1 taco sauce, Ortega has long been a household staple, and this partnership aims to amplify the brand’s visibility and connect with a new generation of consumers.
The collaboration is a significant milestone for SCC as the agency continues to expand its presence in the food and beverage sector. Known for its innovative campaigns, SCC will lead Ortega’s creative efforts and develop a revitalized media plan designed to engage shoppers and celebrate the brand’s iconic status in kitchens across America.
Strengthening Ortega’s Legacy
“We’re thrilled to partner with such a trusted brand in the Mexican food space,” said SCC CEO and President Ben Behrman. “Our team is eager to leverage our expertise in the food and beverage sector to create a fresh, impactful campaign that deepens the Ortega® brand’s connection with consumers.”
Craig Miller, SCC’s Chief Creative Officer, emphasized the agency’s excitement about the opportunity. “The Ortega brand aligns perfectly with SCC’s commitment to creating bold strategies and award-winning work that drives results. Our goal is to reimagine the Ortega® brand by creating a campaign that truly speaks to consumers’ love of Mexican food and introduces their products to a new generation of shoppers.”
Innovation for the Future
As a leader in its category, Ortega is set to introduce exciting new products alongside its familiar staples. Chris Kirwin, Director of Brand Marketing for B&G Foods, expressed enthusiasm for the partnership.
“We are excited to partner with SCC to build on the Ortega brand’s legacy with a forward-thinking, creative approach as we introduce exciting and fun new products to our loyal customers and those discovering us for the first time,” Kirwin said. “As a leader in the category with America’s #1 Taco Sauce, SCC is the right marketing partner to help us reach even more consumers through a strategic mix of media, compelling creative, and experiential marketing that meets them where they are.”
A Campaign to Savor
The SCC team is already hard at work creating campaigns that highlight Ortega’s iconic products and their place in America’s love affair with Mexican food. The initiative will include a mix of traditional and innovative media strategies, experiential marketing, and consumer engagement tactics.
To celebrate the partnership, SCC has released a special video capturing the excitement and shared vision for the future of Ortega. Watch below:
With this collaboration, Ortega and SCC aim to bring the spirit of Mexican cuisine to even more households, ensuring the legacy of America’s favorite taco sauce continues to grow.
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