Orbitz launches new campaign… Just like that


This is pretty fun. Orbitz and Havas, Chicago have launched a new 2019 campaign which continues the brand’s theme, ‘Just Like That.’ With a twist.

The campaign is called, “Just like what?”

Like what? Like that.

Created by the Havas team of Senior Copywriter Kiley Saunders, and Art Director Miles Beauseigneur, the new campaign takes the brand’s tagline and laser-focuses on one piece of it – that.

And it’s all in a snap. Hopefully not how Thanos created the “Snappening” in last year’s Avengers: Infinity War. Let’s have a look at the three spots directed by 1st Avenue Machine’s Mathery – an Italian directing duo comprised of Erika Zorzi and Matteo Sangalli:

The thinking here is that when someone says, “just like that,” it’s accompanied with a finger snap to illustrate the quickness.

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The spots deftly showcase that when you book, you receive a more rewarding experience than booking on any other platform. With Orbitz, you’re instantly receiving rewards, quickly and easily.

The spots broke March 11. Just like that.

Client: Orbitz
   Ramses Meijer, General Manager
   Carey Malloy, Director Brand Marketing

Agency: Havas, Chicago
   Adam Burtaine, Senior Account Director
   Katelyn Lilly, Senior Account Executive
   Sarah Scanlon, Project Manager
   Lacey Meece, Strategy Director
   Lewis McVey, Group Creative Director
   Chelsea Berger, Creative Director
   Kiley Saunders, Senior Copywriter
   Miles Beauseigneur, Art Director
   Kevin Oh, Content Creator
   Deja Von Ende, Senior Producer

Production Company: 1st Ave Machine
   Director: Mathery

Post Production: Optimus
   Tracy Spera, Executive Producer
   Brian Hrastar, EP/Managing Director
   Mike Berg, Editor
   Hannah Current, Assistant Editor
   Connor Luczak, Finish Assistant
   Tyler Nelson, Designer
   Ryan Wood, VFX Supervisor
   Paul Galati, Colorist
   Kalvin Johnson, Assistant Colorist

Music: Asche & Spencer

Mix: Optimus
   Ben Treimer, Audio Engineer
   Zach Scheitlin, Audio Assistant

Source: The Drum