The campaign is called, “Just like what?”
Like what? Like that.
Created by the Havas team of Senior Copywriter Kiley Saunders, and Art Director Miles Beauseigneur, the new campaign takes the brand’s tagline and laser-focuses on one piece of it – that.
And it’s all in a snap. Hopefully not how Thanos created the “Snappening” in last year’s Avengers: Infinity War. Let’s have a look at the three spots directed by 1st Avenue Machine’s Mathery – an Italian directing duo comprised of Erika Zorzi and Matteo Sangalli:
The thinking here is that when someone says, “just like that,” it’s accompanied with a finger snap to illustrate the quickness.
The spots deftly showcase that when you book, you receive a more rewarding experience than booking on any other platform. With Orbitz, you’re instantly receiving rewards, quickly and easily.
The spots broke March 11. Just like that.
Ramses Meijer, General Manager
Carey Malloy, Director Brand Marketing
Agency: Havas, Chicago
Adam Burtaine, Senior Account Director
Katelyn Lilly, Senior Account Executive
Sarah Scanlon, Project Manager
Lacey Meece, Strategy Director
Lewis McVey, Group Creative Director
Chelsea Berger, Creative Director
Kiley Saunders, Senior Copywriter
Miles Beauseigneur, Art Director
Kevin Oh, Content Creator
Deja Von Ende, Senior Producer
Production Company: 1st Ave Machine
Post Production: Optimus
Tracy Spera, Executive Producer
Brian Hrastar, EP/Managing Director
Mike Berg, Editor
Hannah Current, Assistant Editor
Connor Luczak, Finish Assistant
Tyler Nelson, Designer
Ryan Wood, VFX Supervisor
Paul Galati, Colorist
Kalvin Johnson, Assistant Colorist
Music: Asche & Spencer
Ben Treimer, Audio Engineer
Zach Scheitlin, Audio Assistant
Source: The Drum