Optimus is helping soccer fans embrace every extra minute of FIFA World Cup action with a new social campaign for Topo Chico Hard.
Created by VOLT and directed by Oriana Gonzalez through Whisky, the campaign playfully encourages fans to trade “overtime” at work for “extra time” on the pitch, celebrating one of soccer’s most exhilarating traditions during the tournament.
Optimus handled post-production on the fast-paced social spots, with Caralyn Moore editing, Paul Galati providing color, and Zach Scheitlin overseeing audio. The work was produced by Joanna Woods and Brian Hrastar, with Lauryn Smith serving as assistant editor. Watch below:
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“Adiós overtime, hello extra time (to watch some World Cup soccer!) Had a blast creating these social spots for Topo Chico Hard with our friends at VOLT. Cheers to great partners, great work, and great soccer!” Optimus said in a post about the spot.
The campaign arrives as brands continue to capitalize on soccer’s growing popularity in the U.S. during the FIFA World Cup, using quick-turn social content to connect with fans throughout the tournament.
The creative was developed by VOLT, led by Creative Director Bryan Haupt, Senior Art Director Jessica Gordon, and Senior Copywriter Fernando Torres, with Erix Mercedes serving as executive producer.
CREDITS:
BRAND: Topo Chico Hard
Director: Oriana Gonzalez at Whisky
AGENCY: VOLT
- Executive Producer: Erix Mercedes
- Creative Director: Bryan Haupt
- Senior Art Director: Jessica Gordon
- Senior Copywriter: Fernando Torres
POST: Optimus
- Editor: Caralyn Moore
- Assistant Editor: Lauryn Smith
- Audio Engineer: Zach Scheitlin
- EP: Joanna Woods
- EP/Managing Director: Brian Hrastar
- Colorist: Paul Galati
