Optimus’ “One Shot” prize is produced spot

Potential entrants of Optimus’ second annual “One Shot” contest, that will produce the winning 30-second script as a high-quality commercial, will meet June 10 at Optimus for a contest briefing.

The winning entry will be produced from start-to-finish by Optimus’ ONE in-house production division, with the purpose of “showcasing genuine creativity and generate excitement about Chicago as a creative environment,” said Optimus president, Tom Duff.

The spot will be developed and shot for the benefit of Shelterbox, which provides emergency disaster assistance with an all-in-one lifesaving shelter for victims anywhere in the world.

The contest is limited to emerging creative talent in Chicago, with five or fewer years of industry experience. Scripts will be judged by a panel of industry experts and the winner chosen based on content, style, originality and creativity.

Deadline is July 1.

The contest is being staged in partnership with the firm’s brand marketing agency, Scott & Victor (J. Scott English and Victor LePorte), whose client experience includes Procter & Gamble, Turner Classic Movies, Kellogg’s, Coca-Cola, Ball Park Franks and Discovery channel.

Winners of the first “One Shot” contest in 2008 were DDB art director Jane Ackerson and copywriter Nate De Leon for their entry “Done,” which promoted Optimus where a spot is finished or “done.”

Thirty-four script entries were received last year, which were judged by non-Chicago directors and two creative teams from Goodby Silverstein, San Francisco and Fallon/Minneapolis.

Optimus is located at 161 E. Grand; phone, 312/321-0880; see

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