The production company
helps the sports drink
take its first
humorous approach
to the educational
program in 14 years.
Just in time for summer football practice, One Tree Forest Films partnered with the Watt Brothers — J.J. (Houston), Derek (Los Angeles Chargers) and T.J. (Pittsburgh) — to produce a comic piece to support Gatorade’s Beat the Heat Program.
The goal of the program is to educate athletes about working out in the heat and the importance of hydration and heat safety.
This is the 14th year of the Beat the Heat program and the first time Gatorade has taken a more comedic approach to promoting it with the goal of driving more awareness and interest around heat safety and hydration.
In the first, the three brothers are seen looking down and trying to gauge a color of something, with Crayola accuracy. As the camera pulls back, they are seen walking away from a flushing urinal as they consult the fourth Watt, their father. He displays a urine color chart that shows the colors of proper to unhealthy hydration levels. While it’s informative, it’s also a bit grossly funny.
In a second, J.J. and Derek are training with tackling dummies as T.J. stumbles in looking disoriented. The other two brothers note that the sweats he’s wearing are too heavy for the heat, and they lecture him about dressing correctly for the weather. He comes back wearing a ridiculous striped shirt and shorts.
The dynamic between the brothers on set was so great that One Tree Forest also created a bloopers reel to compliment the videos.
The PSAs are part of the 14th annual Gatorade ‘Beat the Heat’ program, which educates athletes across all sports about the importance of hydration during the hot, summer months.
Credits
Beat the Heat – The Watt Brothers
Client: Gatorade
Production Company: One Tree Forest Films
Executive Producer – Chad Cooper
Executive Producer – Abby Cooper
Director – Jaron Henrie-McCrea
Producer – Chris Kauten
Director of Photography – Chad Cooper
Assistant Director – Chris Kauten
Camera Operator – Chad Cooper
1st Assistant Camera – Chris Polmanski
2nd Assistant Camera – Corey Millikin
Gaffer – Mark Davis
Key Grip – Stephen Wester
Grip – Ryan Winnicki
Art Director – Lena Rush-Smith
Location Audio – Robert Aguilar
Key Production Assistant – Johnny Weichel
Production Assistant – George Bicknell
Send your film updates to Reel Chicago Editor Dan Patton, dan@reelchicago.com.
