One Club launches Freelancer of the Year award

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ADC Awards

The One Club for Creativity, the foremost nonprofit organization for the global creative community, enhances its support for freelancers through a new partnership with creative hiring platform Working Not Working for the ADC 99th Annual Awards.

As part of the partnership, The One Club introduces the ADC Freelancer of the Year Award.

All ADC 99th Annual Awards Gold Cube-winning entries submitted through the freelance level of the show’s tiered pricing system will be judged again by a separate jury that includes the WNW community. This jury will determine the top freelance winner, who will receive the new honor at the ADC 99th Annual Awards during Creative Week in New York in May, 2020.

WNW will also support the initiative with a range of freelancer-focused content about the ADC Annual Awards on its site and social channels, including a history of the prestigious program, tips of how to enter, insights on how to make the work stand out for the judges and more.

“Freelancers play a significant role in advertising and design, and this partnership advances our ability to support, recognize and elevate them in the global creative community,” said Kevin Swanepoel, CEO, The One Club.

“With its tiered pricing system, the ADC Annual Awards is an affordable way for freelancers to be identified and celebrated on a global stage for their amazing work,” he added. “There’s no organization that’s more relevant and plugged in to that global freelance community than Working Not Working, and we’re thrilled to partner with a group that shares our commitment to supporting freelance talent around the world.”

Known as the place where the world’s most innovative companies hire creative talent, WNW’s mission is to eliminate the obstacles between creative people and opportunity. Justin Gignac, cofounder/CEO and Young Guns 5 winner, and Adam Tompkins, cofounder/CCO, launched WNW in 2011 to help brands connect with about 300 freelancers. There are now more than 80,000 creatives and thousands of companies hiring from the platform globally.

WNW’s Tompkins said the organization has always had a close relationship with the ADC brand, from partner Gignac being named a Young Guns 5 winner to its early days when the WNW team would promote ADC parties and attend its awards shows.

“The stamp of industry respect that comes with an ADC Cube was definitely something we strived for when starting Working Not Working and curating our community,” said Tompkins.

“Like The One Club, we don’t just celebrate established creative leaders; we’ve built a community and platform that empowers both creative veterans and those who are still finding their footing'” he said. “It’s been awesome to see that translate in the last couple of years to the ADC Annual Awards specifically, with tiered pricing that encourages freelancers and small studios to put their work forward and compete with the giants.”

The partnership is a win-win for both organizations. With a community that’s 60% freelance, WNW has a unique opportunity to encourage freelance and small-run studios to have a bigger voice, presence and platform in the creative industry and potentially win prestigious ADC Cubes in the process. The One Club benefits in the ability to connect directly with that vibrant, sizable community and explain the value of global recognition offered by the ADC 99th Annual Awards.

Tiered pricing structure
This year’s competition marks the continuation of a tiered pricing system designed to make it easier for freelancers and smaller studios or agencies to participate in the ADC Annual Awards.

The fee structure varies depending on whether the submitting firm is a design studio or ad agency. Design studios with between 2-20 employees get a discount (amount varies by discipline), while ad agencies with between 2-50 employees qualify for the tiered pricing discount. Freelance creatives and one-person shops in either design or advertising are eligible for an even greater reduction in their entry fee.

The ADC 99th Annual Awards is open for entries at http://www.adcawards.org, deadline January 31, 2020.

The One Club for Creativity, producer of The One Show, ADC Annual Awards and Creative Week, is the world’s foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. The One Show is a top global awards show for advertising, design and digital marketing focusing on creativity of ideas and quality of execution. The global ADC Annual Awards honors creative excellence in craft, design and innovation across all disciplines. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.

Send your news to Reel Chicago Editor Dan Patton, dan@reelchicago.com.

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