Chicago agency
profiles three
young female
soccer-playing
role models in
exciting new
social campaign
Three High School female Chicago Soccer phenoms share their journeys of persevering and playing the game they love in a series of digital films created by O’Keefe Reinhard & Paul in support of Nike Chicago.
The Chicago women were identified to amplify Nike’s Dream Crazy campaign in celebration of the Women’s World Cup in Chicago and the brand’s summer Sport Changes Everything platform.
Identified by OKRP and Nike Chicago as role models and stand-out local athletes, each member of the trio describes how she chased crazy dreams and how sport changed their lives for the better.
Nayeli Rivera
The featured players include Nayeli Rivera, who instead of giving up on her soccer dreams when she found out she was pregnant her junior year of high school, chose to train harder to become the best athlete possible to provide a better future for her son.
As she says in the film “I’m going to tell people who doubted me that they were wrong. Soccer has taught me to never give up on anything.” Nayeli’s story is part Nike’s Sport Changes everything initiative and can be seen on YouTube and Instagram.
NIKE | SPORT CHANGES EVERYTHING
NAYELI RIVERA
Daysha Del Valle
Daysha Del Valle talks of the challenges young Latino soccer players face as she explains the different experiences she sees on her club team versus her high school team. On the club team all the equipment and training are provided. While at her predominantly Latino school, she shares her shin guards and even her socks with her team mates.
She believes “I don’t think it’s crazy for everybody to have the same type of opportunities. I won’t stop playing until we do. Her story can be found on YouTube and Instagram.
NIKE | SPORT CHANGES EVERYTHING
DAYSHA DEL VALLE
Denise Marrufo
Also featured is Denise Marrufo who came to the US not speaking English. She found her voice in soccer and when she finds that she cannot express herself, she “let’s my game do the talking.” Her story can be found on YouTube and Instagram.
NIKE | SPORT CHANGES EVERYTHING
DENISE MARRUFO
The films represent the third local initiative developed by OKRP in support of Nike Chicago.
Send your campaign updates to Reel Chicago Editor Dan Patton, dan@reelchicago.com.
