OKRP lands Illinois Tourism account

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okrp-tourism-illinois

The growing,
independent Chicago
agency plans to
“expand the
Illinois brand
around the world”

One of the fastest growing agencies in Chicago just grew a little more.

In an effort to increase Illinois’ $4 billion travel and tourism industry, the Department of Commerce and Economic Opportunity (DCEO) has named O’Keefe Reinhard & Paul AOR.

This decision follows a review. The account had been with JWT since 2004.

More than 114 million people visited Illinois in 2018 and pumped in $4 billion to the state’s economy, proof that a thriving tourism industry is vital to the state’s economic vitality.

The independent agency is tasked with promoting the state’s many historic and popular tourism destinations to both domestic and international travelers as well as a top choice for national conventions and meetings.

“By bringing aboard OKRP, we are looking to expand Illinois’ brand around the world,” said Erin Guthrie, DCEO Acting Director. “We want to encourage visitors to experience Chicago’s Magnificent Mile, be inspired while walking in Lincoln’s footsteps, and embrace the beauty of our many state parks.”

ALSO READ: OKRP expands Whiskey & Banana Studio

Guthrie said the initial term of the contract with OKRP will run through June 2022 and will help improve on the more than $3 billion already brought in as state and local tax revenue from visitor expenditures.

More than 114 million people visited Illinois in 2018 and pumped in $40 billion to the state’s economy, proof that a thriving tourism industry is vital to the state’s economic vitality.

“We had several impressive, professional marketing firms step up and the competition was strong, as is the competition Illinois faces for a family’s vacation budget,” Guthrie said. “We cannot rest on thinking people are already aware of the many great things to see and experience in the state. We need to let people know what Illinois has to offer.”

Source: OKRP

 
Send your account updates to Reel Chicago Editor Dan Patton, dan@reelchicago.com.

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