Ogilvy wins Morton Salt account in 5 agency review

OGILVY IS THE NEW AGENCY for Chicago-headquartered Morton Salt, whose iconic logo and “Umbrella girl” mascot is in the process of being reintroduced to the world following a 2014 reworking of its logo and brand positioning.

Ogilvy was one of five agencies, including Leo Burnett, invited for a review that began last June “to help us reignite the Morton brand in the minds of current and future generations,” according to its RPF.

Morton’s products includes ice-melting and water-softening salts  and a B2B business with clients like food processors and  pharmaceuticals that use salt in some part of their production process. 

“EMPIRE” SEASON 2 outperformed everything else on TV last Wednesday by attracting an enormous 16 million viewers and getting a staggering $750,000 for a 30-second spot in the premiere episode. The show is looking for $600,000 per 30 throughout the rest of the season that’s been bumped up to 18 episodes. 

KRISTEN WIIG is coming to the Music Box theatre Friday Oct. 30 and Saturday Oct. 31 for the opening weekend of her new indie film, “Nasty Baby,” which bowed at 2015 Sundance. It’s a dark comedy about a gay couple who are trying to have a baby with their best friend, played by Wiig.


Wiig will field Q&As after the screening on both days. See the trailer here.


INTELLECTUAL PROPERTY EXPERT, attorney E.Leonard Rubin has returned to private practice after serving in large law firms.  He specializes in all areas of entertainment law: copyrights, publishing, music, television, theatrical and motion picture and computer and counseling regarding creative content.


His office is located at 175 W. Jackson Blvd., and his phone is 312/476-7690, email, lrubin@lrubinlaw.com.


TECH GURU GARY ADCOCK will review the recently held 2015 ICB 2015 Amsterdam conference for ChiPUG (Creative Pro Users Group) Sept. 30, joined by Jeff Evenson delivering more Adobe knowledge.  At Future Concepts Chicago,200 S. Michigan, 6:15-9 p.m.  Look for Adcock’s forthcoming columns in ReelChicago.


WOMEN IN FILM WRAPS its membership drive with a meeting Thursday, Oct. 1 at The Colonie, where new members and renewals get a 20% discount on the membership fee.  Free to members; nonmembers, $20; register on Eventbrite.


“CONVERSATIONS AT THE EDGE,” the weekly series of screenings, performances and talks by groundbreaking media artists, starts Oct. 1.  It’s presented by the School of the Art Institute, at the Gene Siskel Film Center, with select works by Chicago filmmakers Wayne Boyer and Larry Janiak.


REEL CHICAGO 3.0 IS IN THE WORKS.  We welcome your ideas how we can make the Reel more relevant and useful to your business and careers.  Send suggestions to ruth@reelchicago.com or phone 312/274-9980.