Ogilvy helps CDW launch ‘Modern Modernization Today’

From Silicon Valley to business media to our culture at-large, talk of the latest trend or the next big thing often results in a lot of fluff and little substance. For people who work in information technology, the pressure to be “future-facing” can be especially intense. Tech solutions provider CDW understands the challenges their IT customers face in staying up to date.

To demonstrate that CDW can help them separate the hype from reality, Ogilvy Chicago created workplace “modernization guru” Future Strong, CEO and Founder of company Modern Modernization Today.

The effort launches with Modern Modernization Today, an unbranded three-minute film that introduces Future, played by New York-based actor Damian Young (Ozark, House of Cards) and his unconventional approach to business modernization.



Modern Modernization Today was directed by Jess Coulter of O Positive, shot in Los Angeles in a futuristic location that may be familiar to fans of Parks and Recreation, and edited by Optimus.

The film drives to campaign website www.Modernization.Today, featuring a digital catalog of “the edgiest cutting-edge” products, as well as legitimate tech solutions from CDW designed to help companies modernize “the right way.”

It’s part of CDW’s long-running People Who Get IT campaign and is running in digital and social media as well as radio and TV, into 2020.


Agency: Ogilvy Chicago
   Executive Creative Director: Dave Loew
   Creative Directors: Pat Seidel, Chris Rose, Joe Ondrla
   Executive Producer: Mike Diedrich
   Sr. Business Affairs Manager: Nathalynne McGinnis
   Business Affairs Manager: Jim Moore
   Group Managing Director: Cathy Francque
   Account Director Supervisor: Charles Brandl
   Account Manager Supervisor: Whitney Burton
   Account Executive: Yulia Linnik

Client: CDW
   Senior VP, Strategy & Marketing: Mark Chong
   VP, Marketing: Jim Mitchel
   Director, Brand & Sponsorships: Dean Lamb
   Manager Brand & Sponsorships: Sara Valko

Production Co.: O Positive
   Director: Jess Coulter
   Executive Producer: Ralph Laucella / Marc Grill
   Producer: Devon Clark
   DP: Eric Steelberg

Editorial Co: Optimus
   Editor: Matt Glover
   Executive Producer: Tracy Spera

Editorial: Eyepatch @Ogilvy
   Editor: Chris Mines
   Executive Producer: Corby Dodge

Music: Human Music
   Composer: Justin Hori
   Executive Producer: James Wells

Send your campaign updates to Reel Chicago Editor Dan Patton, dan@reelchicago.com.