Some 2,000 adfolks gathered Tuesday at the Museum of Modern Art in New York to see the sold-out, hour-long 17th annual AICP Show of the best commercials of the year.
The big agencies and production companies were in the forefront as expected, and once again Chicago agencies and their work were MIA in a commercial showcase.
BBDO proved that New York rules by leading with nine commercials, the biggest number of agency commercials on display.
Four honors each were scored by San Francisco-based McCann Worldwide and its sister company, T.A.G., Saatchi & Saatchi and TBWA\Chiat\Day, New York, and three by Wieden+Kennedy, Portland.
Bi-coastal MJZ aced the field with 16 honors; New York’s Gorgeous stood out in four categories and bi-coastal Smuggler and Anonymous Content did very well with honors in three categories each.
In the directorial arena, MJZ’s Nicolai Fuglsig and Rupert Sanders, led with six spots, MJZ’s Tom Kuntz had two; Gorgeous Enterprises’ Frank Budgen took four honors; Rattling Stick’s Daniel Kleinman of London received two honors.
Among advertisers, Monster.com was the most honored, with six commercials, followed by Microsoft, with five. Electronics was the most honored product category, followed by beverages.
Entries were judged by more than 300 judges nationally, d a blue ribbon Curatorial Committee from ad agencies, production companies, post houses and others.
The AICP Show is traditionally held in Chicago in mid-November, although dates have not been announced for the other cities where the show is traditionally held after the annual June event.
The AICP is not totally bereft of Chicago representation, however. Two Chicago-based production executives are on the AICP national board of 26: national AICP past president Mark Androw of Story, and Don O’Neill of Digital Kitchen.
