NEXT/NOW hires Najarian as Experiential Art Director

Dave Najarian

Dave Najarian

New team member
brings a knack for
“giant, high-concept
stage spectaculars
and hypnotic visuals”
to the agency’s
world-class expertise

NEXT/NOW has hired Dave Najarian to lead their growing experiential art team as Experiential Art Director.

A veteran of live event video design and production, Najarian has designed for and toured the world with EDM and Hip-Hop artists like Bass Nectar, Pretty Lights, DJ Shadow, and Joey Badass. The hallmark of David’s work was an interplay of real-time generative art, sophisticated motion-reactive visuals, and integrated light and laser effects.

NEXT/NOW is an experiential technology agency known for developing world-class AR/VR, Touch, Gesture, Motion Tracking, and Projection Experiences. The company brought Najarian on board to augment the continuing expansion of its design initiatives.

“Not only does Dave bring a new design-focused direction to the agency, but his consummate work in the live event and festival space is providing new and exciting opportunities for both our team and our clients,” says NEXT/NOW Founder and CEO Alan Hughes. “Dave is one of only a few recognized superstars in the experiential music/branding space, and we are thrilled to have him join our team.”

Additionally, Najarian is a co-founder of RadioEditAV, a design first, creative and tech house focused on bringing new and experimental media to touring artists and brands. He also served as Creative Director of Imaginex, where he produced concerts and assisted in the creation of the Crescent Sun Media server originally designed for Grammy Nominated recording artist “Pretty Lights”.

Using advanced real-time video rendering tools, Najarian’s skill set includes expertise in engineering multiple large-scale video systems, LED pixel mapping, and live high resolution/ high frame rate media playback.

Giant, high-concept stage spectaculars and hypnotic visuals are centerpiece to his live work.

Accomplished at running large teams of content creators and providing full brand creative direction, Dave is also equipped with the skills and knowledge to execute technically challenging experiential projects and live events.

His additional experience includes work for Spotify, Samsung, Under Armour, HP, The National, Eaux Claires Festival, HP, and Griz.



NEXT/NOW is an award-winning interactive experiential agency, focused on creating next-generation digital/physical activated spaces and experiences for leading brands, retailers, and exhibits. NEXT/NOW clients include the NBA, McDonald’s, Intel, Accenture, The Kraft Heinz Company, Audi, Kaiser Permanente, John Deere, Trek, Under Armour, Steelcase, NEC, and United Airlines. To learn more about NEXT/NOW’s unique style of disruptive brand activations explore their website at or write them at

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