Reviews are beginning
to pour in for
Disney / Pixar’s all-new
and the film looks to be…
an incredible hit!
As covered in “Reel Chicago,” the American Egg Board relaunched The Incredible Egg by re-framing the answer to the age-old question, “How do you like your eggs?” to showcase the infinite number of ways to enjoy them beyond breakfast. The work was the first from creative agency partner Energy BBDO.
Now, The Incredible Egg gets a little more incredible by teaming up with Disney/Pixar’s Incredibles 2 for a co-branded promotional spot running in advance of the feature film’s debut. The spot seamlessly, and humorously incorporates AEB’s “How Do You Like Your Eggs?” platform in a unique way that embraces the beloved Incredible family. Have a look:
In addition to TV and online video, the American Egg Board also created custom recipes for the film’s leading characters. Each character has a stylized portrait and recipe that showcases how they like their eggs, based on their personalities and/or super powers. For example, Mr. Incredible’s eggs would be clobbered. Elastigirl’s would be stretchy. Multiplied Deviled Eggs are the perfect fit for the unpredictable Jack-Jack.
You can see all the full portraits and recipes here and The Incredible Egg social media channels, including Facebook, Instagram and Pinterest.
In Incredibles 2, Helen (voice of Holly Hunter) is called on to lead a campaign to bring Supers back, while Bob (voice of Craig T. Nelson) navigates the day-to-day heroics of “normal” life at home with Violet (voice of Sarah Vowell), Dash (voice of Huck Milner) and baby Jack-Jack—whose superpowers are about to be discovered.
Their mission is derailed, however, when a new villain emerges with a brilliant and dangerous plot that threatens everything. But the Parrs don’t shy away from a challenge, especially with Frozone (voice of Samuel L. Jackson) by their side. That’s what makes this family so Incredible.
Directed by Brad Bird, Incredibles 2 stars Craig T. Nelson, Holly Hunter, Sarah Vowell, Huck Milner, Samuel L. Jackson, Bob Odenkirk, Catherine Keener, Jonathan Banks, Sophia Bush, and Isabella Rossellini.
Incredibles 2 opens June 15 in theaters everywhere.
Client: American Egg Board
Agency: Energy BBDO
Chief Creative Officer: Andrés Ordóñez
Executive Creative Director: Josh Gross
Executive Creative Director: Pedro Pérez
Creative Directors: Dan McCormak, Fernando Passos
Art Directors: Nick Sesto, Hansel Quintela
Copywriters: Mark Price, Colin O’Toole
Lead Designer: Hung Vinh
Junior Digital Designer: Erin Knott
Client Service Director: Liz Gruszkievicz
Account Supervisor: Abby Bridgeo
Account Executive: Gabrielle Belavsky
Project Manager: Gabrielle Granados
Head of Integrated Production: John Pratt
Executive Producer: Liz Miller-Gershfeld
Producer: Shobin Matthew
Director of Print Production: Mary Day
Print Producer: Marissa Mandarino
Studio Production: Tom Sustan
Music Producer: Daniel Kuypers
Music Composer: Andrew Oye
Photographer: Kelly Allison
Contact Colin Costello at firstname.lastname@example.org or follow him on Twitter @colincostello10.