As Jesper, the title character in Klaus, says, “a simple act of kindness can always spark another”, and on World Kindness Day, Netflix did just that!
Netflix invited residents across the Big Apple, Los Angeles and Chicago to unwrap massive gifts with the help of local BBBS chapters.
A decked-out truck arrived to Pioneer Court delivering a larger-than-life wrapped mystery present crowds huddled to help open. From 10:00 a.m. to 6:00 p.m., the giant gift opened up to reveal bespoke gifts benefitting each city for families to take home, a letter-writing station for children to write letters to Klaus, a gift-wrapping station and the greatest gift of all – a life-changing charity donation to the local BBBS city chapter to vastly improve their community!
The “Bigs” (mentors) and “Littles” (children) joined the crowd to reveal the special moment as balloons lifted into the sky, a heartwarming celebration to ring in the season of giving on World Kindness Day.
In addition to the generous donation, Netflix is also fulfilling thousands of holiday wish lists written by the Littles in the program with the help of their Bigs in a “Letters to Klaus” initiative inspired by the film.
Here’s the plot of Klaus:
In a town where the feuding locals hardly exchange words let alone letters, Jesper must deliver 6,000 letters in one year in order to return home. Jesper is about to give up when he finds an ally in local teacher Alva (Rashida Jones), and discovers Klaus (Oscar winner J.K. Simmons), a mysterious carpenter who lives alone in a cabin full of handmade toys. The animated film is also voiced by Joan Cusack, Will Sasso and Norm Macdonald
Klaus will be available worldwide for streaming on Friday, November 15. It’s currently at 85% on Rotten Tomatoes.