Mophonics Music and Sound, in partnership with Energy BBDO, has created a lovable original song for Claritin’s “The Outsideologist Project”—a new online program designed to get kids outside 1 more hour per week.
The original composition, “Unboring Starts with U,” written and performed by in-house Mophonics composer and ACD Casey Gibson, teaches kids weird facts about neighborhood creatures, fun ideas for outdoor activities, and how “unboring” kids’ own backyards or local parks can be. The song was the magnificent result of a synergistic and natural collaboration between the Mophonics and Energy BBDO teams. The finished song was then given a proper music video in the form of a spectacular 2-D animation/miniature live-action mash-up created by production agency ATKPLN.
“The team at BBDO reached out to us with one of the most inspiring and well-thought-out briefs we’ve seen,” Gibson said. “We love writing songs—it’s why many of us got into the commercial music business in the first place—and when we were told our tune would eventually be animated into a full-length music video, we knew we had an opportunity to create something very special. Senior copywriter Tanvi Tandon’s enthusiasm on that first call was infectious, and the creative leeway we were given allowed us to get really weird with the lyrics—and we love weird.”
In addition to Gibson, the team at Mophonics included Creative Director Stephan Altman and Executive Producer Colette Huemer.
The Bayer-owned brand says the Outsideologist Project is a multiyear initiative. It will advertise the Outsideologist concept and video tutorials on social media. The brand has arranged for an advisory board of experts to come up with fun outdoor activities parents can suggest to their kids.
Project Credits:
Client: Bayer
Product: Claritin
Title: Claritin, “The Outsideologist Project”
Airdate: May 11, 2021
Agency: Energy BBDO
Chief Creative Officers: Josh Gross and Pedro Pérez
Executive Creative Director: Susan Treacy
Creative Directors: Gloria Dusenberry and Manuel Torres
Senior Copywriter: Tanvi Tandon
Senior Art Director: Jason Murray
Head of Integrated Production: John Pratt
Executive Producer: Vanessa Luhr
Producer: Chris Totzke
Executive Director of Music: Daniel Kuypers
Music Producer: Nick Maker
Music Business Coordinator: Karolina Barej
Senior Business Manager: Jim Moore
Music Company: Mophonics (LA)
Creative Directors : Stephan Altman and Casey Gibson
Composer: Casey Gibson
Executive Producer: Colette Huemer
Production and Post-Production: ATKPLN (Dallas)
Director and ECD: Daniel DelPurgatorio
Production Designer: Angela Finney
Prop Master: Josh Zeuske
Production Assistant Art Dept.: Dylan Castle
Director of Photography: O’ Connor Hartnett
1st AC: Drew Beeson
Gaffer: Ryan Zeller
Production Assistant: Nick Rubin
Editor: Chris Collins
Editor: Richard Reininger
Storyboard Artist and Character Design: Bill Halliar
Character Design: Joi Fulton, Benjamin Girdwood, Dustin d’Arnault
Animation Director: Sofie Edvardsson
Animation Supervisor: Jakob Nyström
Producer: Simon Österhof
Art Director: Salla Lehmus
Illustration: Karolin Gu, Line Hagsand, David Karlström, Salla Lehmus
Animation: Jonathan Dahl, Daniel Elv-Forsén, Karolin Gu, Line Hagsand, Carl Johan Hasselrot, Viktor Khan, Jakob Nyström.
Colorist: Jeffery Altman
Online & Finish: Mike Roy
Sound Design & Mix: Frank Pittenger
Sr. Producer: Kent Zambrana
Producer: Kacie Bangle
EP: Marvin Robinson
Managing Director: David Bates
