To announce first-time in-flight WiFi connectivity on three airlines and selected flights on five others, Itasca-based GoGo Air, the world’s leader and only such provider, rolled out its first multiple national broadcast and internet campaign.
L.A.-based Think Tank Media shot the “up in the air” campaign in L.A. and Chicago’s full-service Mode Project provided creative editorial, motion design, color correction and audio mix supervision.
“We wanted to use humor in these spots and Mode really brought that out in the edit,” says Heath Miller, GoGo Air’s VP/Creative, Brand + UX.
The spots feature a variety of quirky characters who delight in their new found productivity at 30,000 feet, by using their laptops and other WiFi enabled devices connected through GoGo Air’s exclusive network and services.
The spots are being released through Google TV and appear on GoGo Air’s website.
“We’re currently working on another GoGo Air connectivity project,” says Mode producer Kate Soczka. “This one is an animated spot with a mix of 2D and 3D also for broadcast and the web.
“Our staff provides concept-through-delivery for all platforms, including TV, film, online, mobile and events,” adds Soczka.
Winner of the Cannes Lions Titanium award in 2009
Mode Project was formed in 2003 by editor Colin Carter, one of the founders of the now-defunct Superior Street, and his wife, Dessa Carter, the company’s business manager.
On its staff of eight, including the Carters, are director/managing partner Brooks Ruyle, lead designer/animator Stefan Draht and designer/animator Brett Schmacky, assistant editor/office manager Mike Greiner, Soczka and project leader Elsie Lejano, who brings her Washington, D.C. political consulting background to the company.
The Mode team made a name for itself in political circles with the more than 200 spots it edited for President Obama’s 2008 election campaign, via the Obama for America Media Team. Their creative approach and intense work was recognized by the pinnacle award in international advertising – the Cannes Lions Titanium – and the Grand Prix and the Integrated Grand Prix awards in 2009.
Recent Mode clients and work include the opens and graphic packages for Oprah’s OWN shows, “Oprah’s Next Chapter” and “Soul Sunday;” a spot and web videos for Coors Light via Common Ground and videos for the web for USAA Insurance for military families through Critical Mass.
The company is located in half of the fourth floor of what Soczka calls “a cool little loft building” at 230 W. Huron.
