The economy has forced a change in the way the international Mobius advertising awards presented those coveted golden statuettes to 2008 winners.
With travel “a tough call,” for the first time in its 38 years of existence, the Mobius Awards canceled its presentation ceremony in a public venue and opted instead to announce the 223 winners on its website.
While 37 Best of Show nominees have been posted on the site, winners will not be announced until Feb. 3 on the site, said Mobius president Lee Gluckman.
Chicago was well-represented among the 2008 winners by DDB’s three first place Golden Statuettes and a Best of Show nomination, plus Arc Worldwide’s three awards and one for Lou Beres & Associates.
First place awards went to DDB/Anheuser-Busch’s “Clydesdale Team” in Mixed Media Campaign and “Opera Wave” in Television; “Mythic Creatures” Mixed Media Campaign for Chicago’s Field Museum, which is also a Best of Show nominee in Mixed Media.
A second place award went to McDonald’s “Victory” in Television.
Arc Worldwide won a First Place for “Feed the Senses” for Nestle-Purina in Online-Website, Flash; two second place honors in Website, Flash for MathMovesU.com and Raytheon Company; and for “Hulk” for Symantec in Mixed Media Campaigns/Integrated.
Lou Beres & Associates won a second place certificate for its “American Medical Association-Voice for the Uninsured Campaign” in mixed media.
Two Golden Statuettes were won by Campbell-Ewald, Warren , Mich. : One was in Television for a Farmers Insurance 3-spot campaign; the other Place in Mixed Media Campaigns/Integrated Kaiser Permanente’s “Best of Kaiser” campaign, also a Best of Show nominee.
The 2008 competition received approximately 5,000 entries from 33 countries.
Because many of the winners were located in European cities and would not be able to attend the traditional presentation, Gluckman canceled the public event that would have been held later in February.
Last year, the ceremony had been held at the Roosevelt Hotel’s Cine Grill.
Native Chicagoan Gluckman purchased the Mobius Awards in 2001 from Chicago founder Will Anderson. A film producer, Gluckman moved to Los Angeles in 1985.
Since that time, he has been chief negotiator for non-broadcast AFTRA/SAG contracts that will be ready for negotiations this fall.
See all the winners and Best of Show nominees on
