Milwaukee’s Fullhouse opens a Loop office

Milwaukee digital marketing firm Fullhouse Interactive will expand its Chicago presence mid-month, as client MillerCoors rolls out a Super Bowl mobile game that Fullhouse developed for the brewery.

Three account managers will move from Milwaukee around Jan. 15 to staff the new office at 300 S. Wacker. “They will be joined by four or five others within the first quarter,” says Fullhouse marketing manager Allison Gugala.

Currently 10 of Fullhouse’s 71 Milwaukee-based employees regularly commute to Chicago. A digital media strategist will be hired from Chicago, she adds.

Additionally, three Fullhouse staffers manage MillerCoors’ video editing suite, providing production, editing, duplication and library services at MillerCoors’ 250 S. Wacker headquarters.

On Dec. 26, MillerCoors launched the “Coors Light 1st and Cold” mobile game as part of its 44-day Super Bowl promotion. “1st and Cold” is a component of live bar promotions and is available as an iTunes download with a Facebook connect component.

“During on-premise events, brand ambassadors will approach consumers and invite them to take to the cold and drive the field in a high-flyin’ offense-only football game,” says Gugala.

“Players will have two minutes to rack up as many points as possible by repeatedly driving a 50-yard field in four downs to score. Players can choose to go the distance and pass or run the ball in, or can test their kicking skills and go for three. Players tap to pass, tilt to run and swipe to kick. Top scores get posted to the game’s leader board.”