The studio’s
latest IP is a
game-changer
representing
the future
of character
animation
Creative technology and VFX studio The Mill today launched a groundbreaking new virtual production system, Mill Mascot.
The system, developed by The Mill to address the ever-growing client needs for fast and intelligent characters, enables broadcast quality CG characters that are not animated but performed, live and in real-time.
Mill Mascot combines real-time game engine technology with motion sensors, so characters can be puppeteered through hand and facial gestures. This gives directors, creatives and artists the ability to ‘direct’ or ‘perform’ CG character animation live and make creative decisions on the fly.
By-passing lengthy timelines and rendering at 42 milliseconds per frame, the power has enabled The Mill to boast, “30 spots created in 1 day” in the following Mill Mascot video.
THE MILL MASCOT
The ability to interact with CG characters and create animations on the spot, is a perfect solution for immediate, culturally relevant social media content featuring brand mascots, as well as live performance and episodic entertainment; all of which The Mill have created for well-known brands using Mill Mascot.
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The development of Mill Mascot is part of The Mill’s commitment to re-define the future of the industry by actively pursuing, researching and developing product solutions that help tell better stories.
ABOUT THE MILL
The Mill is a creative technology and VFX studio collaborating on projects for the advertising, gaming, music and film industries. We pride ourselves on building partnerships based on creative excellence and cutting-edge technologies, with the world’s leading agencies, groundbreaking directors, creative firms and visionary brands.
