The Mill, Avocado teach kids about sustainability

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Production company and
sustainable mattress brand
join forces to publish
‘The Little Blue Planet,’
a children’s book about the
importance of sustainability

Production studio The Mill and Avocado Green Mattress have partnered over a shared commitment to sustainability to develop a children’s book called The Little Blue Planet.

With the aim of educating children and families on how to live more environmentally sustainable lives, The Little Blue Planet tells the story of climate change and highlights the importance of looking after the earth we live on.

THE MILL
BEDTIME STORY AVOCADO GREEN MATTRESS

 

Helping 1% for the Planet
Written, illustrated and published by The Mill, The Little Blue Planet will be distributed with every purchase of a sustainable Avocado Green Mattress. The book will also be on sale via Amazon, with 100% of the profits going towards 1% for the Planet, a global movement inspiring businesses and individuals to support environmental solutions through memberships and everyday actions.

The book has a verified net-zero carbon footprint and uses soy-based inks on 100% Post Consumer Waste (PWC) recycled paper.

The jacket is removable, revealing an educational poster that can be pinned up in classrooms or at home to educate families on ways they can encourage sustainable living, such as through composting, shopping locally and going plastic-free.

 
THE LITTLE BLUE PLANET

Authors: Anais La Rocca & Eve Grissinger | Illustrators: Wendy Eduarte & Syd Fini
Executive Producer: Christina Thompson

 

Joining a greater effort
The Little Blue Planet is part of a wider campaign developed by The Mill for Avocado Green Mattress that features several brand films and a documentary currently in production. The children’s book is based on a brand film titled Bedtime Story written and produced by The Mill’s Anais La Rocca and Eve Grissinger, who also authored the The Little Blue Planet.

To purchase The Little Blue Planet via Amazon, click on this.

 
About The Mill
The Mill is a group of experience makers, defining the future of media and brand activation through innovative design and inventive technologies. Priding itself on being trusted specialists, the company draws on a legacy and affinity for problem solving to produce great work. As a creative partner for agencies, production companies and brands, The Mill tells stories across moving image, interactive and experiential. Applying new technologies to events and virtual experiences, The Mill crafts high quality visual effects and video production. | “We know unconventional problems need unconventional ideas. We thrive on thinking laterally to bring a new perspective to a clients project. We push the creative potential of technology to deliver awe inspiring and impactful results.”

 
Send your campaign updates to Reel Chicago Editor Dan Patton, dan@reelchicago.com.

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