An audience of 2,000 adfolk attended the 15th annual AICP Show at the Museum of Modern Art last week to applaud the 82-minute reel of the best commercials of 2005.
Unlike in years past, no Chicago agency, a la perennial winners Leo Burnett and DDB, was among the top honorees, ironically, as Chicago is North America’s second largest advertising market.
The work of the following major production companies and directors will be seen when the AICP Show and winter highlight arrives in Chicago in late November:
MJZ topped the list of honored production companies with eight spots. Anonymous Content, seven; Harvest; @radical.media, Biscuit Filmworks and RSA Films four each; Hungry Man, Mekanism, Smuggler and Tool of North America received three honors each.
Among agencies, TBWA\Chiat\Day received 10 honors, the most of any agency. Wieden+Kennedy received seven; BBDO NY five; Crispin Porter + Bogusky and Modernista! four each.
Spike Jonze of MJZ and Noam Murro of Biscuit Filmworks led the directorial honorees with a total of four each; Frank Budgen of Anonymous Content via Gorgeous Enterprises, Tommy Means of Mekanism, and Baker Smith of Harvest each received three honors.
This was the first year the show was open to commercials other than TV and cinema. Entries for non-traditional media was encouraged in all the technical and concept categories, and a new one, Advertising Excellence/Non-Traditional, brought the total to 25 categories of commercial filmmaking.
The AICP Show reel features custom-designed graphics by Spontaneous and an original score composed by Emoto Music. The Show’s sponsor reel was designed by Version 2 Editing/ VFX/Design.
