The 25-year veteran
was drawn to
“nexus of data,
(Chicago — 24 October 2018) MERGE — a full-service advertising, marketing and media network — has named Lauren Tucker to a new position: chief strategy officer.
Based in Chicago, Tucker will report to MERGE CEO Ron Bess and work across the agency’s network for select clients in Chicago, Boston and Atlanta.
“Lauren has a diverse, well-rounded background that covers strategy, planning, CRM, media and performance analytics,” says Bess. “Importantly, every role she’s played has been data driven.”
Tucker has a PhD in journalism and mass communications and a minor in data analytics and 25+ years of experience that includes more than a decade with the Martin Agency — where she created a consumer-intelligence consultancy—and five years at Leo Burnett in media and planning. She has worked on brands across categories including Kellogg’s, Kraft, BFGoodrich, Hoover, Geico and Walmart.
“I think of myself as a solution builder who knows how to tell stories with data,” says Tucker. “I was drawn to being part of this agency at the nexus of data, strategy, creativity, and technology.”
Tucker was most recently the founder and CEO of Do What Matters, an insights and strategy consultancy designed to help marketers build more authentic relationships with multicultural consumers. She is also an entrepreneur, a political activist and a blogger who writes about predictive analytics and research innovation.
MERGE is a unified creative and media agency with an uncommon combination of capabilities in strategy, creativity and technology. With offices in Chicago, Boston and Atlanta, MERGE has 300 staffers, and its client roster includes AIG, Harley-Davidson, Indiana University Health Systems, James Hardie, Land O’Frost, Marco’s Pizza, Cardinal Health, Roche, Sloan Kettering, and several Blue Cross Blue Shield plans across the country. For more information, visit mergeworld.com.
Send your staff updates to Reel Chicago Editor Dan Patton, email@example.com.