mcgarry helps Brunchables fool the internet

The April 1 rollout
of Kraft’s new
breakfast item
launched rumors
across the web

When Kraft shared a teaser of its new Brunchables item via Twitter on April 1, people immediately began wondering if it was an April Fool’s joke.

The activity was part of a social campaign by Kraft and mcgarrybowen that declared Brunchables to be real on the following day. It also made a strong case that the impending arrival of the breakfast item is worth the wait.

Now through April 4, fans can put their name on a brunch waitlist at One hundred lucky people will be randomly selected to get the exclusive first taste of Lunchables Brunchables before they hit select stores in later this month.



Why all the fuss?
Say “goodbye” to boring breakfast. Lunchables, the brand known for bringing mixed-up fun to mealtime, is ushering in a new era of breakfast with the launch of Lunchables Brunchables.

Lunchables Brunchables bring some much-needed fun and innovation to the breakfast table, letting kids (and adults) build their own breakfast sandwiches complete with ingredients like ready-to-eat bacon strips, cheese, breakfast flatbreads and a mini blueberry muffin to top it off.

“Lunchables always likes to excite adults and kids alike with options that bring mixed-up fun to lunchtime, and we wanted to extend that mission to breakfast,” said Zach Meyers, director of marketing, Kraft Heinz. “For years we’ve seen fans ask whether or not Lunchables would create a breakfast version. We’re excited to finally unveil Brunchables, an exciting new choice at breakfast that helps start kids’ days off right.”

This new offering comes in three varieties: Bacon & Cheese, Breakfast Ham & Cheese and Breakfast Sausage & Cheese. Fans can find Brunchables at select retailers nationwide. Brunchables SRP is $1.99/pack.

For more information, visit Lunchables Brunchables online by clicking here, and on social media (, @TheRealLunchables on Twitter and @Lunchables on Instagram).