McDonald’s and “Sesame Street” help imaginations grow


McDonald’s and “Sesame Street” help imaginations grow is the theme of a spot created by Radar/Leo Burnett for the long-running children’s show. Radar’s Don Hoeg shot live action Ronald and a magical flowerpot on blue screen. A digital magical daisy blooms and grows into hundreds of flowers; they spread to a murual that paints itself on a brick wall — all computer-genrated, but rendered photo realistically.

Radar credit: DP Russ Harper, designer John Truckenbrod, animator/designer Joey Depakakibo, CGI animator Mark Angres, editor Greg Somerlot and producer Pat Fischer. For Leo Burnett: executive producer, Bob Carney, producer, Patrick Brennan.

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