BORDEN® CHEESE TARGETS BUSY MOMS in an integrated campaign — including Martha Stewart’s Facebook Live show, the first for a cheese brand — from VSA Partners for marketing collective Dairy Farmers of America (DFA), headquartered in Kansas City.
Borden® Cheese is made with the belief that the best products are composed of quality ingredients and genuine care. The campaign’s tagline, “Love. Always an Ingredient,” highlights dairy farmers’ dedication to producing the best product.
On Stewart’s Facebook Live show, she shares a classic seasonal recipe for tomato soup and grilled cheese sandwiches that use a variety of Borden® Cheeses. The event, that was shared by Stewart in a Dec.5 blog, has attracted 218,000 views and yielded more than 10,000 interactions since it’s been on the air.
VSAs relationship with Borden® Cheese began six months ago as part of a greater client engagement with DFA’s Consumer Brands division. VSA now handles marketing for three of the group’s major brands: La Vaquita®Cheese, Borden®Cheese and Cache Valley® Creamery.
VSA Partners credits: ECD Jim Toth; ACD, Datie Bolt’ writer, Jonathan Podulka; designer, Kim Price; producer, Adam Battista.
Production credits: LA-based AllDayEveryDay, directors, Ghost & Cow *John Carlucci/Brandon LaGanke; EP, Oscar Thomas.
TYLER JAY’S TANDEM PRODUCED four web/social media videos for Chicago-based Outcome Health and a six video campaign for Wyzant Tutoring in Lincoln Park and Bucktown. Jay produced, directed and supervised production through finish on both projects. The Colonie edited both campaigns.
“LADY ON THE RUN” is a 30-second Kohler’s faucet commercial from DDB Chicago, now airing on broadcast and YouTube as part as Kohler’s continuing “Never TOO Wanted” campaign that launched in 2015. With the authorities hot on her trail, the Wanted Woman in the spot feels the pressure of being on the run. Trying to gain her composure, Lady on the Run notices the bathroom faucet and is drawn to its simplicity and sleek design.
Inspired by the faucet’s beauty and “less is more” aesthetic, she changes her appearance, simplifies her style and transforms into a minimalist muse.
DDB credits: CCO, John Maxham; GCD, Nathan Monteith; ACD/AD Madeline DeWree; ACDF/copywriter Tyler Booker; chief production officer, Diane Jackson; EP, Debora den Iseger; production manager, Scott Terry; music production manager, Linda Bres.
Production credits: Bicoastal Biscuit produced, directed by Isiah Seret. Effects by JAMM, Santa Monica.
Local post credits: Matthew Wood edited for The Whitehouse, Luke Sloma assistant editor, producer Laurel Connolly and EP Kristin Branstetter. Color, Company 3, colorist Tom Poole, EP Clare Movshon. Sound, Nicholas Papaleo, senior audio engineer at DDB’s in-house The Studio.
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