STARBURST announced its latest innovation, STARBURST Airs – a next generation aerated gummi candy that will begin hitting shelves this fall.
Different from your typical gummi candy, STARBURST Airs feature a new, inflated texture resulting in a bouncy gummi with all the flavor of the STARBURST you know and love. They are where original STARBURST candy meets a fluffy, aerated experience that will make fans wonder, how do they get all the mouthwatering flavor of a STARBURST in a pillow-like bite?
“STARBURST is delivering better moments and more smiles to gummi fans with our next generation aerated gummies,” said Justin Hollyn-Taub, Senior Director, US Fruit Snacks for Mars Wrigley. “STARBURST Airs are reimagined gummies that will leave candy-lovers enamored with the combination of STARBURST flavors in a pillow-like texture.”
STARBURST Airs will begin hitting shelves at select retailers this fall, with nationwide availability beginning in 2022. They are available in Original and Sour Tropical packs featuring beloved STARBURST flavors, including strawberry, lemon, orange and cherry in Original packs, and sour kiwi, strawberry, pineapple, passion fruit and mango in Sour Tropical packs.