(Chicago — 1 May 2018) MERGE, a full-service ad agency with an uncommon combination of strategy, creativity and technology, has named Laura Luckman Kelber as Managing Director, Strategy.
Luckman Kelber has earned a reputation as a strategic brand builder during her 20+ years in the Chicago market, working on brands including Blue Cross/Blue Shield, Hyatt, HSBC, Sprint, State Farm, and McDonalds.
Her category expertise ranges from technology to healthcare to financial services while working at agencies including SapientNitro, EuroRSCG (Havas) and DDB. She most recently held a similar position at Sandstorm Design.
“Laura is a creative strategist who enjoys the challenge of transforming businesses to accelerate growth,” said Ron Bess, CEO of MERGE. “She is a passionate leader who can identify a brand’s vision and bring it to life.”
MERGE was formed earlier this year when five independent agencies from Chicago, Boston and Atlanta joined in partnership. Since then, it has named Bob Bernstein as EVP, Media Director, and has added Troy Mastin as CFO.
Luckman Kelber is a sought after speaker and commentator on crafting brand strategies and creating social media roadmaps that stand out from the competition. B2B Marketer and the Executive Club of Chicago are some of the many organizations that have asked her to share her expertise. Laura earned her B.S. and MBA from the University of Illinois.
MERGE is a unified creative and media agency with an uncommon combination of capabilities in strategy, creativity and technology. With offices in Chicago, Boston and Atlanta, MERGE has 300 staffers and its client roster includes AIG, Harley-Davidson, Indiana University Health Systems, James Hardie, Land O’Frost, Marco’s Pizza, Nationwide, Roche, Sloan Kettering and several Blue Cross Blue Shield plans across the country. For more information, visit mergeworld.com.