Local AICE member drops out over ad campaign

NOT EVERY AICE POST HOUSE apparently is in accord with the national organization’s PR/ad strategy to bolster the status of independent post house by laying out the value of independent editors and the increased growth of agency in-house editorial departments. Each member was asked to contribute $1,000 for the campaign.

One of the nine local AICE member companies disagreed with the strategy and withdrew from the organization.

The local chapter has a strong connection with the national organization, as the national president is Optimus’ Tom Duff, presides over a 25-member board.